Managing Innovation and Change: Case of Pharmaceutical Industry
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December 2nd, 2009
In contemporary context, the pharmaceutical and biotechnology sectors are characterised by a high level of competition and innovation. Some fifteen or twenty years ago biotechnology, which was heavily depended on advances in molecular biology, and pharmaceuticals, which was predominantly based on microbiology and chemistry, were widely recognized as separate industries. However, now biotechnology and pharmaceutical companies are significantly interconnected and are evolving into complex systems, representing particular innovation networks. The transformation from an old to a new Read more